ACCESS by Art-Reach
ACCESS by Art-Reach
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In March of 2023 I began working as a Communications Intern at Art-Reach, a non-profit organization whose mission is to make experiencing the arts more accessible for people with disabilities and low-income. (I was thrilled to join Art-Reach in a permanent role as Communications Manager in August of that year.)
The largest program at Art-Reach is ACCESS, an initiative that allows anyone who receives PA/DE state benefits or purchases an Art-Reach ACCESS Card to visit over 90 cultural sites in and around Philadelphia for the low cost of $2 admission.
Working closely with the Director of Programming, I developed a targeted social media campaign to advertise ACCESS by Art-Reach and increase Art-Reach ACCESS Card sales in FY25.
An image I designed using Canva featuring the Art-Reach ACCESS Card and eligible government assistance program cards for use in the Art-Reach newsletter to promote the ACCESS Program.
access overview tiktok.MP4- Program Overview
Art-Reach's Director of Programming wanted to create a series of introductory informational videos. In addition to attracting new program users, these videos would quickly explain key ACCESS FAQs compiled from the Art-Reach community.
How I Put It Together:
Collaborated with the Programming Department to identify the most important information about the ACCESS Program.
Offered support to the Programming team members who volunteered to be on-camera in the form of script writing and review.
Coordinated an in-office filming day with the Communications and Programming departments.
Filmed and edited video with captions for accessibility.
Scheduled video release in conjunction with the promotion of a new high-volume ACCESS participating site (Philadelphia Zoo).
The Final Deliverable:
How-To/Overview Series with over 10k views across Instagram and TikTok! Videos are pinned to the top of Art-Reach's social media profiles to increase user accessibility.
2. ACCESS Site Vlogs
2. ACCESS Site Vlogs
I pitched a series of ACCESS site visit videos that felt like informal lifestyle vlogs to diversify our content strategy and explore a wide variety of participating cultural destinations (musems, theaters, gardens, historic sites, and more).
How I Put It Together:
With the Director of Communications, planned a weekly site visit schedule throughout Spring/Summer 2025.
Coordinated transportation for the Communications Department.
Filmed and edited videos with captions for accessibility, incorporating trending audio.
The Final Deliverable:
An increase in Art-Reach social media followers and website traffic directly correlated with each new post in this series!
shofuso access.MOV
3. Static Meta Ads
3. Static Meta Ads
During FY25, the Communications Department allocated a portion of our advertising budget for sponsored posts on Meta Ads. This was a new venture for Art-Reach, pursued in tandem with more traditional advertising strategies such as partnerships with several local print and digital publications (including the Philadelphia Inquirer and VisitPhilly.com).
Image design: Julian Harper, Art-Reach Director of Communications
How I Put It Together:
Scheduled bi-weekly Meta Ad campaigns (designs created by the Director of Communications!).
Kept detailed records of campaign spending using Microsoft Excel.
Moderated comments and responded in a timely manner to questions and concerns.
The Final Deliverables:
Over 500k impressions during a 6-month campaign!
Established a clear and strong connection between our in-house Meta campaign and an increase in website traffic.
Established a clear and strong connection between our in-house Meta campaign and an increase in Art-Reach ACCESS Card sales.
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